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Startups face numerous challenges on their journey to success, from finding the right product-market fit to managing limited resources and fierce competition.  In this landscape of uncertainty, tracking and prioritising the right metrics can make or break a startup's chances of success. Among the plethora of metrics available, one stands out as a crucial key to unlocking the path to triumph - Customer Lifetime Value (CLV).  In this article, we will explore why prioritising CLV is imperative for startups and how it can lead to sustainable growth and long-term success. Understanding Customer Lifetime Value (CLV) Customer Lifetime Value, or CLV, is a metric that calculates the total value a customer brings to a business over their entire relationship with the company. It goes beyond just measuring a customer's initial purchase value and factors in their repeat purchases, referrals, and upsells, making it a more comprehensive measure of customer profitability. Predictability and L...

In recent years, the global community has been increasingly concerned about the environmental impact of various industries, including the built environment sector.  To mitigate climate change and reduce greenhouse gas emissions, governments worldwide have introduced various regulations and policies to promote energy efficiency.  One such regulation is the Minimum Energy Efficiency Standard (MEES). In this article, we will explore the impact of MEES regulations on buildings, the economy, and the environment. Overview of MEES Regulations: MEES regulations aim to improve the energy efficiency of buildings by setting minimum standards for their energy performance.  These regulations typically apply to commercial and residential properties and require landlords or property owners to achieve a certain Energy Performance Certificate (EPC) rating before they can rent out or sell their properties. Driving Energy Efficiency Upgrades: MEES regulations act as a powerful driver for en...

Office environments can be bustling and noisy, which can lead to decreased productivity and increased stress levels among employees. Soundproofing solutions provide a practical way to mitigate noise disturbances and create a more conducive work environment. This ultimate guide will explore various soundproofing techniques and materials that can effectively reduce noise transmission in office spaces. Identify Noise Sources: Before implementing any soundproofing measures, it is crucial to identify the primary noise sources within your office. Common sources include HVAC systems, office equipment, conversations, and outside traffic. Assessing these sources will help you develop targeted strategies for reducing noise in specific areas. Acoustic Panels and Wall Coverings: Acoustic panels and wall coverings are effective soundproofing tools that absorb sound energy and reduce echo. These panels are available in various sizes, designs, and materials. Install them strategically on walls and ce...

Negotiation is an essential skill in both personal and professional contexts, enabling individuals to reach mutually beneficial agreements and resolve conflicts.  The art of negotiation requires a combination of effective communication, strategic thinking, and the ability to understand and satisfy the interests of all parties involved.  In this article, we will explore the key principles and techniques that can help you become a master negotiator, capable of navigating complex scenarios and achieving successful outcomes. Preparation: Setting the Stage for Success Successful negotiations are often won or lost before the actual conversation begins. Adequate preparation is crucial to understanding the issues at hand, the interests and priorities of all parties, and the potential areas of common ground.  Start by clearly defining your goals and objectives and considering alternative options. Research the other party's background, interests, and potential strategies to anticip...

Implementing Salesforce, a powerful customer relationship management (CRM) platform, can greatly enhance your company's efficiency and productivity.  However, to maximize the benefits of Salesforce, it is crucial to choose the right Salesforce consultant who can tailor the platform to meet your specific business needs.  With numerous consultants available in the market, it can be overwhelming to make the best selection.  In this article, we will discuss six essential criteria to consider when choosing the best Salesforce consultant for your company. Certification and Expertise: One of the fundamental criteria to evaluate while selecting a Salesforce consultant is their certification and expertise. Salesforce offers various certifications to consultants based on their level of knowledge and proficiency in different aspects of the platform.  Look for consultants who possess relevant certifications, such as Salesforce Certified Administrator or Salesforce Certified Sale...

In today's data-driven world, organizations across industries are realizing the tremendous potential of harnessing data to gain valuable insights and make informed decisions. As a result, there is a growing demand for professionals with expertise in data science.  A Master of Applied Data Science (MADS) is a comprehensive program designed to equip individuals with the knowledge and skills required to navigate the complexities of data analysis, machine learning, and data-driven decision-making.  This article delves into the significance of a Master of Applied Data Science, exploring its curriculum, career prospects, and the impact it can have in the modern business landscape. Master of Applied Data Science Understanding Applied Data Science Applied data science involves the application of data analytics techniques to real-world problems, enabling organizations to extract meaningful insights and drive innovation.  A Master of Applied Data Science program goes beyond theoret...